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2025

LEGO: World Play Festival, Immersive Interactive Zone

Category
Interactive Installation / Offline Experience
Role
Technical Director / Visual R&D
Tools
UnityBlenderAIGCKinectLaser Sensor

Project Images

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Background

For LEGO World Play Festival at DreamCenter Shanghai, the project placed city culture, brick-building language, and real-time interaction inside one spatial narrative. Visitors triggered visual feedback through body movement, making the brand idea of play feel physical, visible, and responsive.